ArenaNet wants you to journey to Tyria and the company thinks that now is the ideal time.
There have been a barrage of content updates recently that show no sign of slowing down. The last three patches have seen a lot of new changes to give new things for players to do and have arrived in brisk two week intervals.
Now Guild Wars 2 is also getting a 10 dollar price cut, making the standard Digital Edition available for $49.99 and the Deluxe Edition for $69.99.
Is a 10 dollar difference enough to make you want to buy the game if you haven't before? Let us know below.
I'll be speaking to Colin Johanson about the recent ramping up of content and the price change later today so keep your eyes peeled for more Guild Wars 2 news.